Take a Tour of Eufloria Flowers Farm with JTV

J Schwanke of JTV was recently at our farm to shoot new photos for our 2009 advertising campaign. While on location J filmed a video tour of our growing operations in Nipomo, California. J made this into a webisode for JTV. Join J as he tours the farm and documents the Tender Loving Care given to our award winning roses and then creates a Candle Centerpiece featuring Eufloria Spray Roses.

Back in the Saddle

Good news! We have roses once again! The return from the Valentine's pinch has begun and we have roses to sell. I know it was a long three weeks but the drought is over and now our cup runneth over. It is such a hard time for us because we don't like disappointing any customers, especially our standing order customers. If we didn't pinch the plants then we wouldn't have roses to fill our customers orders for Valentine's Day which also would be very disappointing. It's a "Catch-22" for us but we are through the rough patch and back to smooth sailing. Now where are all the pre-book orders for Valentine's?

It is starting to become a little scary concerning pre-books orders for Valentine's. I know everyone is concerned about the economy and how it will effect V-Day. What is the alternative, not do anything for your significant other? No way! People will have to buy their sweetheart something and flowers are still one of the best deals going. I think the high end gifts like jewelery will take a significant hit in sales this V-Day but the classic, tried and true gift of a dozen roses will still give the sender their desired results. Remember what we are selling, not flowers or roses but we are selling hope! The guy buying a dozen roses for his sweetheart is hoping for a certain response and action to come back to him. Have you heard the expression "Sell the sizzle not the steak."? It applies to our industry this year more than ever! Don't sell roses this Valentine's, sell what the roses will do for your customers. That's what they want to know "how will a dozen roses make my life better?" Come up with these answers, tell your customers and you will sell more roses than you ever expected.

Pictures of Valentine's Day Pinch

Here are some pictures of the plants after we "pinched" them. Notice the taller plants in the background that have not been pinched. These are Black Baccara plants. They are a fast producer and therefore are some of the last plants we pinch.

A Long January

I hope you don't need any roses today. A strange statement coming from a rose grower! Our inventory is at rock bottom due to the Valentine's pinch. It will be a couple of weeks before we start to see some return but for now we are cutting around 3000 stems a day. During normal production we harvest over 20,000 stems. Big difference. This is the only way we can provide the amount of roses needed to fill the demand for the Valentine's holiday. Out of 100% of our production only 25% is red and we all know what color is the most requested at Valentine's. In fact our ordering policy for Valloween is half red and half color. For example. if you order 1000 red roses , you also have to order 1000 color roses. The red's will go fast so get your order's in ASAP...